The Power of Nice: A Transformation of Sales and Negotiation Skills

negotiation with the power of nice

It’s not uncommon to hear the phrase “business is business”. Sometimes, negotiations are seen as a battleground where only the fittest survive. But what if there’s a more effective, kinder way to do it? Roar Thun Wægger at the Wægger Negotiation Institute (WNI) offers exactly that through training in “The Power of Nice” technique.


An anonymous Sales Director has shared their transformative experience after participating in WNI’s negotiation training. This leader noticed an impressive 40% increase in sales results following the workshop. This improvement was seen as clear evidence of the effectiveness of the techniques and strategies they learned.

But it doesn’t stop there. With the new framework for negotiation, the sales team is more prepared and more purposeful. They understand their customers’ needs better and can effectively communicate their proposals. Such skills are invaluable in any negotiation situation, and WNI’s negotiation training has proven its ability to equip teams with these necessary tools.

Not only has this training improved sales results, but it has also given the team more confidence in arguing the value of their products and services. This resulted in a price increase of almost 12%. This positive change has strengthened their market position and has undoubtedly improved their bottom line.

Here is the statement from a Sales Director after their team was trained in “The Power of Nice”:

“The Power of Nice training has had a transformative impact on our negotiation skills and overall sales results.

One of the most notable outcomes of the workshop has been the significant increase in our sales results, closer to 40%, which is evidence of the effectiveness of the techniques and strategies we learned. With our new framework, the sales team now approaches each negotiation with better clarity and intent. We are better equipped to understand our customers’ needs and effectively communicate our proposals.

In addition, the training gave us the opportunity to be more confident in arguing the value of our products and services, which resulted in a price increase of almost 12%. These results have not only positively affected the bottom line, but have also strengthened our position in the market.”

Sales Director

“The Power of Nice” is more than just a negotiation method; it’s a powerful transformation tool that Roar T. Wægger at WNI has perfected and continues to share with businesses in many different areas. If this testimonial is anything to go by, it might be worth considering such an investment in your business’s negotiation skills and sales results.

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