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The Psychology of Negotiation: How to Get Your Brain on Your Side, Not Against You

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Most negotiations don’t fail because of the numbers – they fail because of the people.

Even the best proposals can collapse when our brains react with threat, defense, and fear instead of cooperation.

In this whitepaper, you’ll gain insight into how to use behavioral psychology and personality awareness to achieve better results and build stronger relationships.

You’ll learn, among other things:

  • Why your brain sabotages the negotiation, and how to neutralize it.
  • The five negotiation styles – recognize your own and the other side’s behavior in real time.
  • How to overcome confirmation bias and get the other side to truly listen.
  • Why questions have twice the acceptance rate of statements, and how to ask the right ones.
  • How to build negotiation agility – the balance between logic and empathy that leads to sustainable agreements.

Roar Thun Wægger

Founder of
Wægger Negotiation Institute

“Negotiation is not a combat sport. It is a collaboration towards a common goal – a joint effort between two parties who will often meet and work together long after this agreement has been negotiated.“

This is not a theoretical paper. It’s a practical tool that helps you understand how people really behave in negotiations.

Fill out the form and get your copy of the whitepaper now (PDF)

 

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Christopher Olsson Loenes is a facilitator, advisor, and SIMI certivied mediator.
Venera Kusari is a peacebuilding professional conflict practitioner, researcher, trainer, and manager of projects in the field of humanitarian, human rights, and social development.

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